Microsoft Edge: Netflix
Pitch for Browser Integration with Streaming Service
Microsoft circa 2021
Microsoft Edge was the first browser to have 4K support. The bizdev team wanted promote this feature by pitching a partnership with Netflix to promote 4K streaming optimizations in the new Chromium powered Microsoft Edge.
The goal was to suggest recommended entry points that blended into the Netflix ecosystem to learn more and try Netflix in the Microsoft Edge browser.
Option 1: Media Integration
This exploration looked at adding a button in the hero slot as well as integrated banners in the quick preview and details modals. Clicking on any of these entry points, would lead the user to deeplink directly to the video in Microsoft Edge.
Option 2: Floating Button
This was a less intrusive version concept.
Option 3: Inline Toolbar
This was the least intrusive and more integrated explroation, but it is ever present since it appears as part of the navigation
Option 4: Channel Callout
Designed to look co-branded with the site.
