MSN: Content Views
Content Views Re-design
Microsoft circa 2016-17
My focus was to redesign all content pages for MSN and future news products by designing a flexible framework to support all content pages. These content views included articles, slideshows, videos, listicles, quizzes, polls, and advertorials as well as build in content recirculation to increase engagement and multiple options for various monetization schemes.
Objective
The overall goal leadership wanted to pursue is make content shine and be less reliant in filling space with so many ads.
They Really Hated It
The first series of content views designs were presented to our leadership team which consisted of our VP, GPM, and Creative Director. They were quite pissed off by the design, but directed at the PM team. PM and engineering did not want to commit to a big site redesign, so they basically ignored leadership request for something different and less chaotic than the original.
Use the Force
TBD
Bernie: The change
TBD
The Compromise
TBD
Outro
TBD