Microsoft News: Gamer Feed

Pitch for Gamer News

Microsoft circa 2018

As part of our responsibilities, we must spend a portion of our time pitching new features as part of creating growth within the Microsoft.

This particular pitch was to create a new monentization stream by selling ads and sponsorships for the gaming segment as it is a multi-billion dollar industry.

The secondary aspect to this pitch, was to look at a few ways to integrate this content/monetization feed across parts of the Microsoft ecosystem, in this case, Microsoft Edge for the Xbox console and Windows, and Xbox desktop app.