L'Oréal Paris: Air Wear
New Product Minisite
Cythere NY circa 2000
L'Oréal Paris is one of the oldest cosmetics companies in the world, but probably the most innovative one. What I've found impressive about this company is how they embraced new technologies to promote their products and services as an ecommerce and lifestyle platform.
I had the opportunity to design two online product launches back-to-back in a period of two months. The first being Air Wear and the second being Shine Délice. Air Wear was a light foundation that came in powder and liquid forms.
The Minisite
Working with the producer, copywriter, developer and client we were able to finish the site finishing early and under budget. It went so well, that L'Oréal Paris sent us a couple of bottles of bubbly.
Share: Before Social Media
Before the age of social media, marketers had to figure out ways to collect data and get the word out through word of mouth. Back in the olden days, this was done with "E-cards" that users would email to their friends by signing-in and manually creating an email list via comma delimited email addresses. I totally carbon dated myself 😆
